Portfolio Highlights

Lucozade introduced three new flavour extensions with the goal of driving strong market penetration and connecting with a younger, lifestyle driven audience. The two campaigns combined vibrant visuals, influencer storytelling and social activations to increase awareness.  For two regional “Under the Cap” promotions, Lucozade invited consumers to enter codes found beneath bottle caps for a chance to win prizes. 

As Angostura prepared to introduce Tamboo Spiced Rum to the market, I helped shape its digital launch with a bold, culture driven
content strategy. Working alongside the production team, I ensured that launch visuals and social storytelling reflected the vibrant energy and identity of the brand.

Introduced Catch Caribbean to the digital market, growing recognition with engaging visuals and campaigns.

Collaborated on Gamified interactive campaign that won multiple Silver Awards and built high participation. Developed content strategy and creative direction for the children’s series.

Successfully rebranded ANSA Merchant Bank’s social media presence with clear positioning.

Boosted visibility with regional campaigns designed to connect with family-focused audiences.