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Case Study: YOOZ Building a Digital-First Growth Strategy

7.6M+ Impressions

30%+ peak engagement

126K+ organic views

The Challenge

YOOZ had a strong service offering but lacked a cohesive, data-driven digital strategy to unify efforts, grow engagement, and scale reach in a competitive space.

The Approach

We began with The Clarity Strategy which included a comprehensive audit, positioning refinement, reviewed audience insights, and established content pillars. From there, we became their ongoing Strategy Partner with add ons:

  • Content Calendar Development (copywriting + production)

  • Monthly Paid Media Management

  • Monthly Reporting 

  • First-ever Influencer Campaign

  • Frequent Consulting

The Results

  • 7.6M+ impressions 

12 months

  • 2M+ impressions

peak month

  • 30%+ engagement

peak month

  • 1.2k+ Instagram followers 

12 months

  • 126K+ organic views 

influencer campaign

  • 12.8% CTR

best-performing ads

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Investment

Initial Strategy: $3,000 TTD
Monthly Partnership: $11,500 TTD

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Rhia Ramgoolam-Reuben

Marketing Manager, YOOZ

"We have experienced significant growth in our awareness, conversions and engagement, surpassing all KPIs, resulting in increased leads and sign-ups. Saché’s wealth of knowledge and experience, along with her calm, positive and optimistic approach, makes her the perfect partner to help us grow our brand and business."
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